4.3. Findings

The main cause for the issues is invisibility of the flags and the flagger towards the community, which keeps them from responding in an accurate way. So they create their own strategies to deal with falsely flagged videos by appropriating the flagging system in many different ways. Both the unauthorized use of votebotting and flagging campaigns as well as the informal self-organized efforts of against these practices can be interpreted as a form of grassroots convergence. The reaction to this by YouTube can happen in two ways; either they respond to it by democratizing the system or they will accept the community’s efforts of pushing the boundaries of the existing flagging system.

“No sooner is a new technology – say, Google Maps – released to the public than diverse grassroots communities begin to tinker with it, expanding its functionality, hacking its code, and pushing it into a more participatory direction.” (Jenkins, 2006, p.255)

Similar to the case of ‘fakesters’ which , as explained by danah boyd, allowed people to play within the system. A phenomenon that is now widely practiced and accepted on sites like MySpace, Facebook etc.

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